DRG Digital is your partner for understanding and engaging your physicians and patients
Best practices, data and analyst expertise to help make your brand planning decisions easier
We're offering a series of complimentary webinars and resources to help brands understand physician and patient behavior and needs, and develop data-driven marketing plans that drive results.
Previous webinars - contact us for slides
- DTC TV to Digital: Connecting the Dots from Rx Awareness to Conversion – Jan 26
- 7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning – Feb 28
- Enhance Your Patient Journey Mapping for More Effective Patient Engagement – March 15
- Pharma Launch Planning in a New Customer Reality – April 4
Upcoming webinars
- 5 Ways Healthcare Brands Can Stand Out to Physicians in the Digital Ecosystem – May 16
- Key Trends for Global HCP Engagement - June 21
- Beyond the Pill Innovation – September (more info coming soon)
Missed a webinar? No problem! If you're a client you may already have access - contact digital@teamdrg.com to learn more.
eBooks
- How Social Intelligence Can Move Brands to True Patient Centricity
- Pharma Brand Digital Hygiene Checklist
- 5 Steps to Improving Your Digital Marketing Measurement
Infographics
- Key Factors in the Patient Prescription Journey
- Digital Patient Journey
- What Physicians Want from Pharma
Blog Posts
- Ways pharma brands can increase their visibility in the complex digital ecosystem
- Mobile Rx info-seeking is surging and driving point of care discussions – is your brand ready?
- Key trends and predictions for pharma marketers in 2017
- No-fills and switches are a big leak in pharma’s bucket – how do you patch it
- 3 ways pharma can use trigger-based marketing to increase ad spend efficiency
Beyond the free resources above, we have in-depth research and custom analytics to help with your specific brand planning needs:
50+ disease categories • 25+ specialist groups • 28 countries
Manhattan Research customer data • Custom analytics • Therapeutic and digital expertise
- Digitally-powered patient journey
- Multichannel behavior, attitudes, and decision making
- Preferences for engaging with pharma brands
- Competitive landscape & digital audit
- Content and channel recommendations
- Measurement and ROI
- Beyond the pill innovation
Contact digital@teamdrg.com to request case studies and learn how we can help your brand.
