Pharma investment in digital outreach to HCPs is up sharply, but still pales beside investment in reps, per this great MM&M feature citing IMS data (which jibes with our Digital Disconnect report – one C-level pharma exec told us “Digital is moving fast. It’s not clear what works, and reps still work” ).
There is now a Watson-powered Apple Watch wellness app, dubbed CafeWell Concierge, Powered by Watson (naturally). It’s from a Denver company called Welltok, and it will answer user questions about health, nutrition and exercise, start conversations and prompt users for information.
Speaking of Watson, a lot has been written about machine learning as being in (and inevitably winning) competition with human doctors. MIT’s Joi Ito sees hope for a more collaborative relationship between human and machine in medicine.