Today I spent a lot of time in the exhibition floor, or rather, floors, since there are three of them. I've never anything like it! As a skin care enthusiast, it was like being a kid in a candy store.

Many companies with OTC products, such as Nutrogena, had multiple stalls wherein you lined up (sometimes for upwards of 10 minutes per booth!) in order to receive your free product:

 

Pivoting a product launch during the pandemic

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