Medtech manufacturers must compete by providing value beyond their products
Leila Bautista - Medtech Analyst
Slowing of Innovation
In recent years, innovation has slowed down and product differentiation has become increasingly difficult.
Difficult to Differentiate
Physicians view non-inferior products as interchangeable, which results in lower margins.
Need to Shift the Conversation
In the future, medical technology manufacturers need to shift the conversation to competing beyond the product.See the Opportunity