Decision Resources

Manhattan Research data quoted in Medical Marketing & Media magazine

mmm-online.com

March 11, 2010

...Almost two-thirds of U.S. physicians currently own smartphones, according to Manhattan Research, which projects the number to increase to 81% by 2012, and medical apps are the third-fastest growing category for Apple, with saw a 133% jump in downloads last April. Two-thirds of physicians use mobile devices to look up medical information between patient visits, and a third during consultations, according to Manhattan Research....

...A recent Manhattan Research white paper found that the average physician now spends a full work day each week online for professional reasons – that’s up from just two-and-a-half hours in 2002 – and that doctors are now using mobile devices to access clinical resources at multiple points throughout their day. As a group, the firm found, doctors have adapted to the internet faster than consumers...

Return to In the News