iPad® Applications Allow Access to Real-Time Formulary Data by State, Health Plan, Drug Class or Drug Name

April 19, 2012—San Francisco, CA.—Fingertip Formulary, the leading provider of access and insight into formulary data, announced the launch of their iPad applications today at the Academy of Managed Care Pharmacy (AMCP) annual meeting. Pharmaceutical reps can now access real time formulary data searchable by: state, health plan, drug class or specific drug name on their iPad.

Fingertip Formulary covers formulary data for 1800 plans nationwide including Commercial, Medicare, Medicaid and Pharmacy Benefit Managers. Formulary data is updated on a rolling basis to provide the most accurate search results for its customers.

"The new iPad applications are the best of all worlds in terms of functionality and content,” said Fingertip Formulary Senior Vice President, Sales and Development Mike Green. “A rep can be sitting in front of a physician and pull up the formulary data on their iPad that the healthcare professional needs to support their prescribing decisions.”

Clients that license Fingertip Formulary Publisher can now also use their iPad to create formulary tables in real-time with their customized brand-specific templates. Tables can be created at the state, metropolitan statistical area or local level. Reps can create a formulary table in their car and have it ready to share with a physician in their office. Reps can also create a table on their iPad, send it to a printer electronically and pick up the hard copies in real time.

Pharmaceutical companies are starting to arm their field sales forces with iPads and other tablets. According to Manhattan Research’s ePharma Physician report, 38 percent of ePharma Physicians have seen a pharma or biotech sales rep use an iPad or other tablet during a face-to-face meeting in a 12 month period ending in June 2011.

“We know the use of iPads by pharma reps is only going to increase over time,” said Green. “We have created these new apps with that in mind.”

Please visit Fingertip Formulary and the other Decision Resources Group companies in the Market Access Business Unit at AMCP Booth #737 for a demonstration of the new iPad applications.

About Fingertip Formulary
Fingertip Formulary (www.FingertipFormulary.com), the leading provider of access to and insight into formulary data in the United States offers comprehensive formulary data covering commercial, Medicaid, Medicare, and PBM plans, among others. The company offers a variety of unique data and marketing solutions for the pharmaceutical industry, consultants and healthcare providers that provide access to and insight into formulary data. Fingertip Formulary is part of the Market Access Business Unit at Decision Resources Group which also includes HealthLeaders-InterStudy and PharmaStrat.


About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information, insights, advisory services and consulting on important sectors of the healthcare industry. Clients rely on this analysis, data and consulting services to make more informed critical management decisions. With over 450 employees worldwide, analysts at Decision Resources Group companies provide the pharmaceutical, biotech, medical device, financial services and managed care industries with the analytics and advice they need to compete and thrive in an increasingly competitive marketplace. Through both organic growth and an aggressive acquisition strategy, Decision Resources Group has become the premier provider of healthcare analysis, data and advisory services in the world. Visit Decision Resources Group at www.DecisionResourcesGroup.com.

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For more information, contact:

Elizabeth Marshall
Decision Resources Group
781-993-2563
emarshall@dresources.com

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